We make it easy.

Complete and submit the form below, and you will receive a quick e-Quote from your team’s project manager.


Edge Out Competition with an LED Sign

by Stephanie Brault
Posted in LED sign advertising, LED sign benefits, LED sign messaging, Outdoor LED Signs, competitive LED sign advertising

Today’s fast-paced sea of media creates quite a challenge for an organization when it comes to executing unique, stand-out advertising. How does your business break through the numerous messages your potential customers are navigating?

How do you stand out?

Below are a few ways in which an LED sign is the perfect solution to boost your business above all the noise of your competitors, making your storefront a beacon for consumers.

Change Your LED Display in a Flash

Update your AdChoice LED display quickly and easily to get out any urgent message and attract different audiences year-round. Plus, you can schedule a rotation of several messages, providing you with even more flexibility. Not to mention, you don’t have to brave the elements to change your LED sign; simply program new messages from your computer with our hassle-free iCreate Software!

This is especially helpful during the holiday season, when your store hours may change or you have a super sale. You can also quickly get the word out about flash sales—like one-hour or one-day sales—and then change the message at the end of the day, once the sale is over.

Break Through the Media Noise

Sure, static billboards and signs are great under perfect, sunny weather conditions. LED displays, however, are so much more effective than traditional signs because they can easily shine through the dim light of early evenings, cloud coverage, and bad weather.

Savvy business owners choose outdoor LED signs as their advertising solutions in order to demand attention of passersby. Not only are electronic message centers bright, but they also contain moving, changing content that is much more likely to be noticed, much more frequently.

A digital LED display works 24 hours a day, seven days a week, 365 days a year—all in a very eco-friendly manner. Can you say the same about any conventional sign or billboard you’ve ever seen? We all know the answer.

Leave Your Mark with LED Messaging

An outdoor LED sign will draw the attention of potential customers more efficiently, as opposed to traditional static billboards and signs. LED sign messages also leave a unique impression on customers, making it hard to forget your organization. The numbers certainly show the influence of digital LED displays:

  • Digital signage captures 400% more views than static displays.
  • 83 percent recall rate on ads seen on digital billboards in the past 30 days (a much higher rate than any other form of traditional advertising).
  • Sales increase anywhere from 15 to 150 percent with an electronic message center, in addition to traditional signage.

Win Over the Younger Demographic

The savvy and elusive demographic of Millennials (ages 18 to 24 years old) are not an easy crowd to win over. In fact, a recent study found that 84 percent of Millennials don’t like or trust traditional advertising.

Young consumers appreciate open, social marketing that allow them to help build a brand. They want to know that your company values them.

Fortunately for LED sign owners, Millennials have especially positive attitudes toward out-of-home advertising. More than 50 percent of young adults claim outdoor billboards are attractive and make commuting more interesting. Additionally, 86 percent of them said billboards display useful content.

As technology continues advancing, so will LED signs and their coinciding software, thus keeping up with the trends and continuing to reach younger audiences.

A powerful LED sign could be the key to your organization standing out in the crowd. Get the edge on your competitors now with a high-quality AdCenter LED Sign by AdChoice. If you’d like to consult a project manager to figure out what type of LED display board will be the best fit for your business, call us today at 800-379-0256.

May, 11

Testimonial of the Month: Monroe Self Storage

Many self-storage facilities have experienced significant benefits by installing an LED sign. After all, it's the perfect solution for advertising...

Apr, 13

Testimonial of the Month: South Calhoun Baptist Church

Once again, we are grateful for kind words from one of our happy clients! Did you know LED signs can make a huge difference for churches and...

Mar, 16

Testimonial of the Month: High Q Auto Care

Here at AdChoice LED Signs, we truly appreciate when our customers spread the word about our quality products and service. The importance of...

Feb, 09

How LED Signs Make Your Car Wash Stand Out

As a car wash owner, you are always looking for a way to attract more customers and boost your bottom line. Car wash LED signs offer the perfect...

Jan, 12

Using LED Sign Videos and Animation

The ability to use video and animation is one of the best perks of owning an LED sign. Moving ads grab customers’ attention in a way that static,...

Dec, 15

Entertain Us: Using Your LED Sign During Wait Times

All successful business owners understand the needs and desires of their customers, including during wait times. Besides, you’ve been there yourself,...

Dec, 01

Holiday Window Displays Using LED Signs [Infographic]

The holiday season is upon us, which mean it's more important than ever to execute effective store window displays! In our latest infographic, we...

Oct, 20

Buy an LED Sign & Save on Taxes with the Section 179 Deduction!

Did you know that if you purchased an LED sign this year, you could lower your tax bill? This is possible thanks to the Section 179 Deduction, a...

Oct, 06

Centralized LED Sign Content Management

Did you know it’s possible to manage your AdChoice LED Sign content from one location? Centralized digital signage content management is a growing...

Sep, 23

Digital Signage for the Travel and Tourism Industry

Digital signage has become an integral part of many businesses' advertising strategy and now, it opens a number of doors for the travel and tourism...