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Creative LED Sign Advertising

by Stephanie Brault
Posted in EMC, LED sign advertising, LED Sign Buyer's Guide, LED sign content, LED sign messaging

In this digital age, acquiring your LED sign is just the first step. You then have to get creative with it in order to stand out from the crowd and draw in new customers. If you can do this, your electronic message center (EMC) will serve as a powerful tool to increase your business. A quality device from AdChoice LED Signs will provide you with numerous possibilities! Read on to garner some great ideas for creative LED sign advertising.

LED Sign Message Topics

With the ability to be seen day and night, outdoors and indoors, LED signs are a highly effective form of advertising—with the right messaging!

Limited-Time Offers: Who doesn’t love a good BOGO (buy one, get one) offer? How often are you pulled into a store when you see a "One Day Only Sale!"? These time-sensitive specials instill a sense of urgency that is highly effective. Some businesses have even gone as far as to offer 1 hour sales to draw in customers immediately, a great idea for the indoor LED sign in your storefront window.

Special Occasions / Holidays: An LED church sign is perfect for sharing special Masses and info, like "Easter Vigil: 8 PM Saturday 3/26" Perhaps your restaurant caters for the holidays: "Order Your Thanksgiving Dinner Today!"

New Products / Services: Give your HVAC company a boost with winter specials: "Gas Heater Cleaning Only $99! Call Today!" Get folks in the door of your grocery store: "Fresh Caught Scallops Just $8.99/lb!"

Recognition: This is a great topic for venues or schools. Spread the good news: "NCAA Division II Basketball Champs!" "Voted #1 Sports Bar in State 2015!" Let the public know of your accomplishments!

Pictures & Vidoes: Display videos of your product or employees in action, or photos of your customers enjoying your product or service.

Customer Testimonials: Today’s consumer is a savvy one, so give them the proof of your business’s quality up-front! "'Best live entertainment in town!' –John Smith" "'Thursday Night Glow Bowling is a blast!' –Jane Turner"

Greetings: Don’t overdo it—sometimes simplicity is the way to go! A basic holiday greeting or recognition of a community member(s) is a great way to connect with locals.

Contests: Grab your audience’s attention with an incentive. "Enter to Win Diamond Earrings!" "Submit Your Photo to Win a Romantic Weekend Getaway." Everyone loves potential freebies!

Give Them a Laugh: Do you ever drive by a sign with a joke on it and remember it for a week? Humor is a great tool that makes a place stick in our memories. "'Well, you did ask for a sign.' -God" Who doesn’t love a funny church sign? "Spring is here! I’m so excited I wet my plants!" (We know, very punny.)

Job Openings: There are always people job searching, whether seasonal or full-time. A simple "Hiring: Part-time Cashiers" could be enough to bring in interested parties.

Time of Day: Businesses like restaurants and bars should use the time of day to their advantage. Advertise breakfast, lunch, and dinner specials. Boost your Happy Hour to bring in more patrons during a lull. Give people a reason to come inside!

Community Interest: Banks, transportation departments, and other public service organizations can do much with this topic. From simply sharing the time and temperature to sharing vital information like Amber alerts, your LED sign can help your establishment as an unofficial landmark.

Never limit yourself when it comes to your LED sign message! With the power of effective LED advertising, you will quickly bring in new customers and repeat customers will keep coming back. This will help you foster the brand awareness and loyalty that is essential to an organization’s success.

Call AdChoice LED Signs at 800-379-0256 to speak with a project manager and start building your brand today!

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