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Answering Frequently Asked Questions About LED Signs

by Stephanie Brault
Posted in LED Sign Buyer's Guide, LED sign FAQs, LED signs

If you’re in the market for a new LED sign, whether or not it’s your first, chances are you have questions. We have many answers, but in our latest blog post we’ll focus on some of the most common questions people have about LED electronic message centers!

Q: What is an LED?

A: Simply put, LED stands for "Light Emitting Diode." LEDs are brighter and have much longer life spans than traditional light bulbs. They are also much more efficient than regular light bulbs, as they generate significantly less heat and consume far less energy. An LED sign consists of many individual LEDs packed closely together.

Each pixel, or point of light, on a full-color LED sign is made up of three closely-positioned diodes: one green, one blue, and one red. The more pixels on a screen, the more detailed images it can display.

When shopping for your LED display, you may also hear the term “pixel pitch.” This refers to the distance between each pixel on an LED sign. Those with smaller pixel pitches provide a higher resolution and are better for up-close viewing, while those with larger pixel pitches are better suited for large outdoor signs at long viewing distances.

Q: What LED Sign is Best for My Business?

A: There are a few questions you’ll want to answer in order to determine what kind of LED sign you need:

  • Where will your sign be placed?
  • How long will people have to view your LED sign?
  • What will your message be?
  • What type of content will your sign display?

And the main question: What is the goal of your LED display? Figuring out your target audience and exactly what you want to achieve with your sign will largely answer what size LED electronic message center you need. You can always speak to an AdChoice LED Signs project manager, who will ask you all the right questions to recommend the best model for your organization.

Q: How Do I Find a Quality LED Sign?

A: An LED sign is a large purchase, so of course you want the best possible quality. When shopping for an electronic message center, keep an eye out for:

  • U.S. Engineering
  • Underwriters Laboratory (UL) Certification
  • Comprehensive service and technical support
  • A solid warranty

Not all LED signs are created equally, so thorough research is an important part of the shopping process! You will come across LED displays of various levels of quality and brightness. AdChoice uses only the highest quality materials for our message boards, including all-steel construction, a 95-mph wind rating, and our exclusive Turtle-Armor™ protective coating to shield the equipment from the elements. Learn more about what to look for in an electronic message center in another of our helpful blog posts.

Q: How Much Does an LED Display Cost?

A: Many business owners are under the (inaccurate) impression that LED signs cost a fortune, but market prices have decreased over the last several years.

Sure, they are a significant cost up front; however, LED electronic message centers are a highly efficient form of advertising, especially when compared to traditional forms of advertising (i.e., newspaper, radio, television). One study found that the cost per 1,000 exposures for an LED sign would be just 11 cents.

Additionally, you can change your sign's message whenever you want—for free! The fact that your sign can rotate between several scheduled messages is just another way it pays for itself. You can’t say that about a radio or newspaper ad!

Q: How Will an LED Sign Help My Business?

A: The Small Business Administration states that LED sign advertising can result in 15% to 150% increase in sales, so you will see your ROI in no time! Check out our blog on the ROI of an electronic message center for a better idea of the numbers. Basically, your LED message board will:

  • Draw new customers to your business
  • Set your organization apart from surrounding competitors
  • Drive conversions and sales

You can also inquire about a free copy of our LED sign industry report, which explains many more ways an electronic message center will help your business.

We’ve just touched on a few of the heavy-hitting questions here. Do you have more? Feel free to call one of our knowledgeable project managers today at 800-379-0256. We would be happy to assist you every stop of the way in your LED sign shopping process!

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