Post funny or clever messages on your LED sign—those driving by will get a chuckle, not to mention they’ll retain the message. Later, they may even repeat them to friends, family, or co-workers. Give them a story to tell: “You’ll never guess what the sign in front of XYZ store said today… .” Word-of-mouth advertising can be highly effective, after all!
The message might have little to do with your products and services, and that’s ok! You’ll be surprised at how your business will stick in the minds of potential customers, and they will remember your business when the time is right.