Today’s fast-paced sea of media creates quite a challenge for an organization when it comes to executing unique, stand-out advertising. How does your business break through the numerous messages your potential customers are navigating?
How do you stand out?
Below are a few ways in which an LED sign is the perfect solution to boost your business above all the noise of your competitors, making your storefront a beacon for consumers.
Change Your LED Display in a Flash
Update your AdChoice LED display quickly and easily to get out any urgent message and attract different audiences year-round. Plus, you can schedule a rotation of several messages, providing you with even more flexibility. Not to mention, you don’t have to brave the elements to change your LED sign; simply program new messages from your computer with our hassle-free iCreate Software!
This is especially helpful during the holiday season, when your store hours may change or you have a super sale. You can also quickly get the word out about flash sales—like one-hour or one-day sales—and then change the message at the end of the day, once the sale is over.
Break Through the Media Noise
Sure, static billboards and signs are great under perfect, sunny weather conditions. LED displays, however, are so much more effective than traditional signs because they can easily shine through the dim light of early evenings, cloud coverage, and bad weather.
Savvy business owners choose outdoor LED signs as their advertising solutions in order to demand attention of passersby. Not only are electronic message centers bright, but they also contain moving, changing content that is much more likely to be noticed, much more frequently.
A digital LED display works 24 hours a day, seven days a week, 365 days a year—all in a very eco-friendly manner. Can you say the same about any conventional sign or billboard you’ve ever seen? We all know the answer.
Leave Your Mark with LED Messaging
An outdoor LED sign will draw the attention of potential customers more efficiently, as opposed to traditional static billboards and signs. LED sign messages also leave a unique impression on customers, making it hard to forget your organization. The numbers certainly show the influence of digital LED displays:
- Digital signage captures 400% more views than static displays.
- 83 percent recall rate on ads seen on digital billboards in the past 30 days (a much higher rate than any other form of traditional advertising).
- Sales increase anywhere from 15 to 150 percent with an electronic message center, in addition to traditional signage.
Win Over the Younger Demographic
The savvy and elusive demographic of Millennials (ages 18 to 24 years old) are not an easy crowd to win over. In fact, a recent study found that 84 percent of Millennials don’t like or trust traditional advertising.
Young consumers appreciate open, social marketing that allow them to help build a brand. They want to know that your company values them.
Fortunately for LED sign owners, Millennials have especially positive attitudes toward out-of-home advertising. More than 50 percent of young adults claim outdoor billboards are attractive and make commuting more interesting. Additionally, 86 percent of them said billboards display useful content.
As technology continues advancing, so will LED signs and their coinciding software, thus keeping up with the trends and continuing to reach younger audiences.
A powerful LED sign could be the key to your organization standing out in the crowd. Get the edge on your competitors now with a high-quality AdCenter LED Sign by AdChoice. If you’d like to consult a project manager to figure out what type of LED display board will be the best fit for your business, call us today at 800-379-0256.